Wednesday, August 4, 2010

Chloé chloe logo
Chloé is a French fashion house founded in 1952 by Gaby Aghion. Its headquarters is in Paris.

The first house of luxury ready-to-wear

"Prior to Chloé's launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly-made copies, supplied by the local seamstress.

Chloé's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter (Ready-To-Wear) market we know today, was born.

The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; 'Givenchy University') and today, designer ready-to-wear heavily outweighs couture."

Chloé Locations

Chloe is distributed through a network of boutiques in major cities (Paris, London, Tokyo, Hong Kong, Shanghai, Los Angeles, New York, Dubai) and in major resorts (Marbella, Las Vegas). The products are also available in selected independent luxury boutiques and in some airports' duty-free areas.

Chloe's headquarters is on Avenue Percier in Paris. The regional offices are in New York, Tokyo, Hong Kong, Shanghai and Dubai.

Internet and Chloé

September 2007. Chloé was the first luxury brand to offer an iPhone-specific version of its website. In 2008, the brand broadcasted its fashion shows on the same-day they took place.

Like all fashion houses, Chloé is facing counterfeited products and maintain a list of authorized online retailers on its website.


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